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Transfer of values through intergenerational tourism


Mihaela Kežman is a doctor of social gerontology at Alma Mater. She studied intergenerational tourism's role in transmitting values between generations in Slovenian society. The study of the intergenerational involvement of grandparents and their grandchildren represents a relatively new, but at the same time poorly researched, a phenomenon of the transmission of values.

"Senior tourism has been on the rise in recent years. It was created as a product of free time and represented a hedonistic component of enjoyment and entertainment. Therefore as such, it offers the possibility of passing on values, where two generations can meet and through which values are passed on," explains Mihaela Kežman. She also adds that she studied the values summarized according to Musk's scale of values passed on through intergenerational tourism or essential for the elderly to pass on. "The area of value transfer and touristic intergenerational coexistence is still relatively unexplored in the Slovenian area," he emphasizes. He also points out that statistically significant differences exist between the values personally important to grandparents and those critical for grandparents to pass on to their grandchildren. "Education level and monthly income do not affect the perception of the possibility of transferring values. Even the frequency of contact with their grandchildren is not a factor influencing the selection of intergenerational tourism. However, grandmothers choose sports and cultural intergenerational tourism activities more often than grandfathers," explains Mihaela Kežman.

"With her research, Mihaela Kežman brought new knowledge to the social gerontology, sociology of the family, sociology of education, and sociology of tourism. She contributed to creating new intergenerational programs and better quality intergenerational coexistence," proudly says professor Jana Goriup.

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