Strategic Communication Management
Doctoral study programme Strategic Communication Management is an interdisciplinary study, focused on new strategic managerial values (personal, intercultural, economic, political, cultural, artistic, religious, health-related, scientific, global, regional, national and local) and new specific subjects. The programme offers theoretical and methodological approaches to communication, as well as interdisciplinary communication skills, competences and knowledge from the area of strategic management (management of and handling information and communication channels at all levels of the managerial process).
Courses
1st Semester | |||
No. | Subject | Professor | ECTS |
1 | Communication management | assist. prof. dr. Daria Mustić and visiting professors | 12 |
2 | Quantitative and qualitative research methods in communication management | assist. prof. dr. Tomaž Kramberger, assist. prof. dr. Mira Hercigonja – Szekeres, prof. dr. Mario Plenković and visiting professors | 12 |
3 | Methodology – writing scientific papers | assoc. prof. dr. Jurij Toplak, assist. prof. dr. Mira Hercigonja – Szekeres and visiting professors | 6 |
Total | 30 | ||
2nd Semester | |||
No. | Subject | Professor | ECTS |
4 | Communicology (Humanities and social approaches in human communication) | assist. prof. dr. Daria Mustić and visiting professors | 8 |
5 | Information, communication and multi-media technologies | assist. prof. dr. Vitomir Grbavac, prof. dr. Brano Markič and visiting professors | 8 |
6.1 | Individual research and project work in the area of strategic communication management – Case study I | Coordinator, Study dean and visiting professors | 8 |
6.2 - 6.4 | Elective subject (seminar) | Visiting professors | 6 |
Total | 30 |
Elective Subjects – Seminars: 2nd Semester | |||
No. | Subject | Professor | ECTS |
6.2 | Internet and social networks in communication management | assist. prof. dr. Vitomir Grbavac and visiting professors | 6 |
6.3 | Politics and communication management (political communication) | assist. prof. dr. Božidar Veljković and visiting professors | 6 |
6.4 | Persuasive communicology | assist. prof. dr. Ljubica Bakić – Tomić in gostujoči profesorji | 6 |
3rd Semester | ||||
No. | Subject | Professor | ECTS | |
7 | Leadership and project management | prof. dr. Mladen Radujković | 10 | |
8 | Media communication and public relations | assoc. prof. dr. Zdravko Šorđan, assist. prof. dr. Daria Mustić and visiting professors | 10 | |
9 | Individual research and project work in the area of communication management – Case study II | All professors from the study programme and visiting professors | 10 | |
Total | 30 | |||
4th Semester | ||||
No. | Subject | Professor | ECTS | |
10 | Corporative and crisis communication management | prof. dr. Ksenija Čulo and visiting professors | 8 | |
11 | Public and stakeholders | assist. prof. dr. Daria Mustić and visiting professors | 8 | |
12.1-12-6 | Elective seminar I | Visiting professors | 8 | |
12.1-12-6 |
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Visiting professors | 6 | |
Total | 30 |
Elective Subjects – Seminars: 4th Semester | |||
No. | Subject | Professor | ECTS |
12.1 | International relations | assoc. prof. dr. Cirila Toplak and visiting professors | 6 |
12.2 | Management and HR development | assist. prof. dr. Vidoje Vujić and visiting professors | 6 |
12.3 | Innovative corporate communication | assist. prof. dr. Ljubica Bakić – Tomić and visiting professors | 6 |
12.4 | Information and communication technologies in communication management | prof. dr. Brano Markić and visiting professors | 6 |
12.5 | Communication law, consultancy, lobbying and ethics of communication management | prof. dr. Šime Ivanjko, prof. dr. Ludvik Toplak and visiting professors | 6 |
12.6 | Communication marketing and advertising | prof. dr. Ksenija Čulo and visiting professors | 6 |
5th semester | |||
No. | Subject | Professor | ECTS |
13 | Methodology of preparing doctoral thesis | Mentors and visiting professors | 16 |
14 |
Communication industry | assist. prof. dr. Suzana Žilič Fišer and visiting professors | 6 |
15.1-15.2 | Elective seminar | Visiting professors | 8 |
Total | 30 |
Elective Subjects – Seminars: 5th Semester | |||
No. | Subject | Professor | ECTS |
15.1 | Management and Leadership | prof. ddr. Marija Ovsenik and visiting professors | 8 |
15.2 | Graphic design of media campaigns | assist. prof. dr. Daria Mustić and visiting professors | 8 |
6th semester | |||
No. | Subject | Professor | ECTS |
13 | PhD thesis preparation | Mentors and visiting professors | 24 |
14 |
Case study on a field of Communication Management | Mentors, Head of department and visiting professors | 6 |
Total | 30 |
Faculty
Programs:
Graduate: European Business Studies
Graduate: Strategic Communication Management
CV:
Bibliography: Read more
Cirila Toplak, prof. Ph.D., is a former consultant for European Affairs in the Office of the President of the Republic of Slovenia. She received her Ph.D. in History – International Relations at the University of Sorbonne in Paris, France, after obtaining the Master’s from Humanistic studies at the State University of New York, Buffalo, USA. Since 2001 teaches and researches at the Ljubljana Faculty of Social Sciences. She is also in charge of Research Center for political theory at Faculty of Social Sciences. In 2006, as a Fulbright scholar she did her research at Georgetown University in Washington, DC, USA. In 2007 and 2008 she was director of the Institute for Ethnic Studies. In 2007 and 2010 she was a visiting professor at Hawaii Pacific University in Honolulu. In 2007 and 2008 she was a director of the Institute for Ethnic Studies. She has been a Vice-President of the Slovenian Political Science Association form 2011 to 2013. In the years of 2006 – 2008 she was a Secretary General of the European Political Science Networks epsNet, since 2010 a member of the Executive Committee and the treasurer of the European Confederation of Political Science Associations ECPSA.
Advantages
Grants & Partnerships
Employability
A list of possible employment opportunities and areas for candidates with a PhD in Strategic Communication Management:
Public relations
Leading media, economic and political campaigns
Managing crisis communication
Corporate communication
Press office – corporations and political groups
Media relations
Communicology research
Political marketing
Communiology specialists for work in institutes and higher education institutions (researchers)
PR agencies - management
Strategic and communication counselling
Communication analysis of the competition (benchmarking and SWOT analysis)
Strategic communication in tourism, etc.