Strategic Communication Management
Doctoral study programme Strategic Communication Management is an interdisciplinary study, focused on new strategic managerial values (personal, intercultural, economic, political, cultural, artistic, religious, health-related, scientific, global, regional, national and local) and new specific subjects. The programme offers theoretical and methodological approaches to communication, as well as interdisciplinary communication skills, competences and knowledge from the area of strategic management (management of and handling information and communication channels at all levels of the managerial process).
Courses
1st Semester | |||
No. | Subject | Professor | ECTS |
1 | Communication management | assist. prof. dr. Daria Mustić and visiting professors | 12 |
2 | Quantitative and qualitative research methods in communication management | assist. prof. dr. Tomaž Kramberger, assist. prof. dr. Mira Hercigonja – Szekeres, prof. dr. Mario Plenković and visiting professors | 12 |
3 | Methodology – writing scientific papers | assoc. prof. dr. Jurij Toplak, assist. prof. dr. Mira Hercigonja – Szekeres and visiting professors | 6 |
Total | 30 | ||
2nd Semester | |||
No. | Subject | Professor | ECTS |
4 | Communicology (Humanities and social approaches in human communication) | assist. prof. dr. Daria Mustić and visiting professors | 8 |
5 | Information, communication and multi-media technologies | assist. prof. dr. Vitomir Grbavac, prof. dr. Brano Markič and visiting professors | 8 |
6.1 | Individual research and project work in the area of strategic communication management – Case study I | Coordinator, Study dean and visiting professors | 8 |
6.2 - 6.4 | Elective subject (seminar) | Visiting professors | 6 |
Total | 30 |
Elective Subjects – Seminars: 2nd Semester | |||
No. | Subject | Professor | ECTS |
6.2 | Internet and social networks in communication management | assist. prof. dr. Vitomir Grbavac and visiting professors | 6 |
6.3 | Politics and communication management (political communication) | assist. prof. dr. Božidar Veljković and visiting professors | 6 |
6.4 | Persuasive communicology | assist. prof. dr. Ljubica Bakić – Tomić in gostujoči profesorji | 6 |
3rd Semester | ||||
No. | Subject | Professor | ECTS | |
7 | Leadership and project management | prof. dr. Mladen Radujković | 10 | |
8 | Media communication and public relations | assoc. prof. dr. Zdravko Šorđan, assist. prof. dr. Daria Mustić and visiting professors | 10 | |
9 | Individual research and project work in the area of communication management – Case study II | All professors from the study programme and visiting professors | 10 | |
Total | 30 | |||
4th Semester | ||||
No. | Subject | Professor | ECTS | |
10 | Corporative and crisis communication management | prof. dr. Ksenija Čulo and visiting professors | 8 | |
11 | Public and stakeholders | assist. prof. dr. Daria Mustić and visiting professors | 8 | |
12.1-12-6 | Elective seminar I | Visiting professors | 8 | |
12.1-12-6 |
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Visiting professors | 6 | |
Total | 30 |
Elective Subjects – Seminars: 4th Semester | |||
No. | Subject | Professor | ECTS |
12.1 | International relations | assoc. prof. dr. Cirila Toplak and visiting professors | 6 |
12.2 | Management and HR development | assist. prof. dr. Vidoje Vujić and visiting professors | 6 |
12.3 | Innovative corporate communication | assist. prof. dr. Ljubica Bakić – Tomić and visiting professors | 6 |
12.4 | Information and communication technologies in communication management | prof. dr. Brano Markić and visiting professors | 6 |
12.5 | Communication law, consultancy, lobbying and ethics of communication management | prof. dr. Šime Ivanjko, prof. dr. Ludvik Toplak and visiting professors | 6 |
12.6 | Communication marketing and advertising | prof. dr. Ksenija Čulo and visiting professors | 6 |
5th semester | |||
No. | Subject | Professor | ECTS |
13 | Methodology of preparing doctoral thesis | Mentors and visiting professors | 16 |
14 |
Communication industry | assist. prof. dr. Suzana Žilič Fišer and visiting professors | 6 |
15.1-15.2 | Elective seminar | Visiting professors | 8 |
Total | 30 |
Elective Subjects – Seminars: 5th Semester | |||
No. | Subject | Professor | ECTS |
15.1 | Management and Leadership | prof. ddr. Marija Ovsenik and visiting professors | 8 |
15.2 | Graphic design of media campaigns | assist. prof. dr. Daria Mustić and visiting professors | 8 |
6th semester | |||
No. | Subject | Professor | ECTS |
13 | PhD thesis preparation | Mentors and visiting professors | 24 |
14 |
Case study on a field of Communication Management | Mentors, Head of department and visiting professors | 6 |
Total | 30 |
Faculty
Programs:
Graduate: Project Management, Strategic Communication Management
CV:
Bibliography: Read more
Advantages
Grants & Partnerships
Employability
A list of possible employment opportunities and areas for candidates with a PhD in Strategic Communication Management:
Public relations
Leading media, economic and political campaigns
Managing crisis communication
Corporate communication
Press office – corporations and political groups
Media relations
Communicology research
Political marketing
Communiology specialists for work in institutes and higher education institutions (researchers)
PR agencies - management
Strategic and communication counselling
Communication analysis of the competition (benchmarking and SWOT analysis)
Strategic communication in tourism, etc.