Innovative Tourism Management

An all-round development of tourism as a prospective sector of the Slovene economy, must employ skilled individuals capable of understanding local trends, as well as global trends. Tourism is indeed the sector which enables connectivity in-between.

Our magisterial study program of innovative tourism management was drafted jointly by Alma Mater Europaea and the French business school IEMI, with the purpose of meeting the needs and challenges of a growing industry. Our syllabus was prepared by the field’s experts.

This program is intended for students who wish to build on their knowledge of modern tourism trends and challenges. Its content enables them to tackle the most difficult of policies, providing opportunity to play a visible and leading role in this growing and dynamic sector.

Academic excellence. Innovative programs. Real-world connections. First-class educational experience. Impact your career. Study in the heart of Europe.

Admission Requirements

As this class is taught in English and based on entrepreneurial sciences, it is open to graduated students from the fields of business, management, tourism studies or related degrees. Prospective students will have to complete either of two English language tests – TOEFL or IELTS. (Those who have previously studied in English may be exempt from this qualification.)



Innovative tourism management is a 2-year-long, magisterial study program (4 semesters), which comprises of 120 ECTS credit points. Upon completion, one may choose to continue this educational path with a doctoral, third degree study.

Mandatory classes are spread out between 2 semesters within each of 2 years. The first year comprises of 5 courses per semester, whereby each class is worth 6 ECTS points in the first semester, and 4 ECTS points in the second. Students additionally select two electives, each of which is also worth 3 ECTS points.

In the 3rd semester, students attend 5 mandatory classes and 2 electives, whereas the final semester is devoted to the writing of a master’s thesis.

The study program will combine classroom work with online studies. It features: lectures, case studies, online content, group work, excursions, guest speakers and project work.

Language of study: English



This study program is taught in English, through the cooperation of lecturers from both institutions. In light of this unique cooperative opportunity, we enable each of our students to complete at least one semester at our partner institution abroad.

Students will gain in-depth knowledge and training that will help them: find new sources of relevant knowledge, utilize adequate scientific research methods, understand the importance and challenges of responsibility in managing complex tourism-related systems, as well as developing critical reflection, social and communication abilities by stimulating teamwork.

The main objectives of this magisterial study are the deepening and expansion of capabilities in the leadership of all tourist industries. It is the role of said staff to master and solve development questions and make the most critical of decisions.


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