Strategic Communication Management
Doctoral study programme Strategic Communication Management is an interdisciplinary study, focused on new strategic managerial values (personal, intercultural, economic, political, cultural, artistic, religious, health-related, scientific, global, regional, national and local) and new specific subjects. The programme offers theoretical and methodological approaches to communication, as well as interdisciplinary communication skills, competences and knowledge from the area of strategic management (management of and handling information and communication channels at all levels of the managerial process).
Courses
1st Semester | |||
No. | Subject | Professor | ECTS |
1 | Communication management | assist. prof. dr. Daria Mustić and visiting professors | 12 |
2 | Quantitative and qualitative research methods in communication management | assist. prof. dr. Tomaž Kramberger, assist. prof. dr. Mira Hercigonja – Szekeres, prof. dr. Mario Plenković and visiting professors | 12 |
3 | Methodology – writing scientific papers | assoc. prof. dr. Jurij Toplak, assist. prof. dr. Mira Hercigonja – Szekeres and visiting professors | 6 |
Total | 30 | ||
2nd Semester | |||
No. | Subject | Professor | ECTS |
4 | Communicology (Humanities and social approaches in human communication) | assist. prof. dr. Daria Mustić and visiting professors | 8 |
5 | Information, communication and multi-media technologies | assist. prof. dr. Vitomir Grbavac, prof. dr. Brano Markič and visiting professors | 8 |
6.1 | Individual research and project work in the area of strategic communication management – Case study I | Coordinator, Study dean and visiting professors | 8 |
6.2 - 6.4 | Elective subject (seminar) | Visiting professors | 6 |
Total | 30 |
Elective Subjects – Seminars: 2nd Semester | |||
No. | Subject | Professor | ECTS |
6.2 | Internet and social networks in communication management | assist. prof. dr. Vitomir Grbavac and visiting professors | 6 |
6.3 | Politics and communication management (political communication) | assist. prof. dr. Božidar Veljković and visiting professors | 6 |
6.4 | Persuasive communicology | assist. prof. dr. Ljubica Bakić – Tomić in gostujoči profesorji | 6 |
3rd Semester | ||||
No. | Subject | Professor | ECTS | |
7 | Leadership and project management | prof. dr. Mladen Radujković | 10 | |
8 | Media communication and public relations | assoc. prof. dr. Zdravko Šorđan, assist. prof. dr. Daria Mustić and visiting professors | 10 | |
9 | Individual research and project work in the area of communication management – Case study II | All professors from the study programme and visiting professors | 10 | |
Total | 30 | |||
4th Semester | ||||
No. | Subject | Professor | ECTS | |
10 | Corporative and crisis communication management | prof. dr. Ksenija Čulo and visiting professors | 8 | |
11 | Public and stakeholders | assist. prof. dr. Daria Mustić and visiting professors | 8 | |
12.1-12-6 | Elective seminar I | Visiting professors | 8 | |
12.1-12-6 |
|
Visiting professors | 6 | |
Total | 30 |
Elective Subjects – Seminars: 4th Semester | |||
No. | Subject | Professor | ECTS |
12.1 | International relations | assoc. prof. dr. Cirila Toplak and visiting professors | 6 |
12.2 | Management and HR development | assist. prof. dr. Vidoje Vujić and visiting professors | 6 |
12.3 | Innovative corporate communication | assist. prof. dr. Ljubica Bakić – Tomić and visiting professors | 6 |
12.4 | Information and communication technologies in communication management | prof. dr. Brano Markić and visiting professors | 6 |
12.5 | Communication law, consultancy, lobbying and ethics of communication management | prof. dr. Šime Ivanjko, prof. dr. Ludvik Toplak and visiting professors | 6 |
12.6 | Communication marketing and advertising | prof. dr. Ksenija Čulo and visiting professors | 6 |
5th semester | |||
No. | Subject | Professor | ECTS |
13 | Methodology of preparing doctoral thesis | Mentors and visiting professors | 16 |
14 |
Communication industry | assist. prof. dr. Suzana Žilič Fišer and visiting professors | 6 |
15.1-15.2 | Elective seminar | Visiting professors | 8 |
Total | 30 |
Elective Subjects – Seminars: 5th Semester | |||
No. | Subject | Professor | ECTS |
15.1 | Management and Leadership | prof. ddr. Marija Ovsenik and visiting professors | 8 |
15.2 | Graphic design of media campaigns | assist. prof. dr. Daria Mustić and visiting professors | 8 |
6th semester | |||
No. | Subject | Professor | ECTS |
13 | PhD thesis preparation | Mentors and visiting professors | 24 |
14 |
Case study on a field of Communication Management | Mentors, Head of department and visiting professors | 6 |
Total | 30 |
Faculty

Programs:
Undergraduate: Web and Information TechnologiesGraduate: European Business Studies, Web Science and Technology
Graduate: Applied Artificial Intelligence, Project Management, Strategic Communication Management
CV:
Bibliography: Read more
Professor Dr. Mladen Radujković is a distinguished expert in project management, with a career spanning over three decades in academia and industry. He currently serves as a Professor of Project Management and leads the International Doctoral Program in Project Management at Alma Mater Europaea University ECM. In 2018, he was elected as a member of the European Academy of Sciences and Arts (EASA) in Austria and was honored as an Honorary Fellow of the International Project Management Association (IPMA). During his career, he held the positions of Vice President for Education and Training, so as President, and Chair of Council at International Project Management Association. Additionally, he was founder of the Croatian Association for Project Management (CAPM) and regional SENET project management association. Currently, he is the owner of the consulting firm Project, Program, and Portfolio Expert (PPPE).
Academic and Professional Background
Dr. Radujković's academic tenure includes over 25 years at the University of Zagreb, Croatia, where he served as a Professor of Project Management and Construction Management. During this period, he held several leadership roles, including Vice Dean for Research (2002-2006) and Dean of the Faculty of Civil Engineering (2006-2010). He was also a member of the Rector’s Collegium at the University of Zagreb from 2010 to 2011. Since 2017, he has been a Professor and Senate member at Alma Mater Europaea University ECM in Maribor, focusing on project management.
In his professional journey, Dr. Radujković has undertaken roles such as site engineer, project manager, consultant, and professor. He has been actively involved in various leadership positions across companies, associations, and academic institutions, including roles as director, vice dean, dean, vice president, president, and chairman.
Contributions to Project Management
Dr. Radujković has been instrumental in advancing project management practices globally. He has participated in, consulted for, or managed over 100 complex projects in Central and Southeast Europe, spanning sectors such as infrastructure, construction, tourism, water management, transport, entrepreneurship, investment, education, and oil and gas. His clients have included prominent organizations like Ilbau Austria, Strabag Germany, Booz Allen Hamilton USA, IPMA International, Ernst & Young Consulting, EPTISA Spain, ADRIS Croatia, and other.
Within the International Project Management Association (IPMA), Dr. Radujković has held several key positions, including Vice President for Education and Research (2007-2012), President (2013-2014), and Chair of the Council of Delegates (2014-2017). His leadership has significantly influenced the development of international project management standards and practices.
Research and Publications
An active researcher, Dr. Radujković has led or participated in 20+ research projects related to organization and management. He has authored over 200+ papers, with about half published in international journals, primarily focusing on project management and construction management topics. He serves as a reviewer for 10+ international scientific project management or construction journals and has been a member of the scientific committee for over 50 international conferences. His scholarly work has been widely recognized, with numerous citations reflecting his impact on the field.
Educational Initiatives
Dr. Radujković has been pivotal in developing and delivering courses at undergraduate, graduate, and postgraduate levels. He has conceptualized and taught specialized postgraduate programs, including European Projects, MBA in Construction, and Project Management at European Business Studies. He has also designed and conducted approximately 80 seminars and workshops on project and construction management.
Since 2017. he held position as visiting Professor at Huazhong University of Science and Technology (HUST), Wuhan, China.
Professional Certifications
Dr. Radujković holds several international certifications in project management, including:
- IPMA Level B: Senior Project Manager
- IPMA Level A: Executive Consultant and Coach
- USAID/Booz Allen Hamilton: Trainer of Trainers (ToT) Certificate I-IV for Infrastructure Project Management
In 2018, he was awarded the IPMA Honorary Fellowship in recognition of his outstanding contributions to the project management profession.
In 2021 he was appointed as Honorary Global Advisor for the PM World Journal and Library, USA.
Google Scholar
https://scholar.google.de/citations?hl=de&user=q96LaVEAAAAJ
ORCID
https://orcid.org/0000-0003-3562-3796
ResearchGate
https://www.researchgate.net/profile/Mladen-Radujkovic
https://www.linkedin.com/in/mladen-radujkovic-956a0649/
Advantages
Grants & Partnerships
Employability
A list of possible employment opportunities and areas for candidates with a PhD in Strategic Communication Management:
Public relations
Leading media, economic and political campaigns
Managing crisis communication
Corporate communication
Press office – corporations and political groups
Media relations
Communicology research
Political marketing
Communiology specialists for work in institutes and higher education institutions (researchers)
PR agencies - management
Strategic and communication counselling
Communication analysis of the competition (benchmarking and SWOT analysis)
Strategic communication in tourism, etc.